Fathers Day and Easter point of sale:
I was asked to produce Fathers Day and Easter point of sale posters for the client The Factory Shop. For the Fathers Day I created a retro style and focused the design of the typography, and for the Easter design I created patterned easter illustrations with soft colours to fit in with the theme of the occasion.
Alternative business card:
I was asked to create an alternative business card which could be posted out to potential clients to make them aware of the services The Point could provide for them, the design needed to make the potential client more involved so it would be memorable, however I was told it had to be cheap to produce and post out.
As The Points branding has a yellow duck I thought a good idea would be to post out a template of a origami duck which could be made by the receiver, this meant the design would be interactive. I designed the template by making one by hand and then creating it on illustrator, I branded the duck with the logo on the side. I then created a large buisness card which was the same size as the un-made template so they could be posted together, it follwed The Points brand idendity and on the back I created step by step instructions on how to fold it.
Infinite Energy:
I was given a brief to re-design the logo for Infinite Energy, a solar energy installation company, I needed to create the logo with a similar 8 symbol to the original. These where the design ideas I created, I then designed a brochure and letterhead design for the logo which was put forward for the pitch to create a style for the brands identity.
Foundation of Light
I was given a brief for a pitch to create the editorial design for the Foundation of Light annual review, this is the style that I created. I used a red, white and grey colour palette as they represent the charities and football clubs colours, the main font and text boxes have pat rounded edges and a line of spots create a flow through the pages.
