Newcastle Medical Photography

These are my second design ideas for the Newcastle Medical Photography, I decided to break down the appearance of a camera to a simple design either with the lens or the flash. I chose a very basic colour scheme to keep to a contemporary style, using grey and blue or orange. I used an abbreviation for the name which fitted to the logo with the full name written underneath using a clear typography.

Newcastle Medical Photography Logo

These are my logo design ideas for Newcastle Medical photography. Newcastle Medical Photography is a department of the hospital which specializes on medical photography which is used for documenting, teaching, publications and for evidence in court cases. I found this brief quite challenging as the brief was quite restricted and it was quite easy to fall into the trap of using cameras. 


For this logo idea I focused on the medical theme of the company, The Red Cross and cameras was the inspiration for this logo, half a medical cross which also appears to be a birds eye view of a camera with the department name fitted to the right side of the logo, I chose to work with blue and green as these colours are not too bold and are often associated to medicine. To add detail I experimented with overlapping and opacity, my favorite design is the middle one as it is more interesting with the three shades of colour created by the opacity tool on Illustrator.

Work Based Learning Project

This is what I have been working on for the Badboy brief. I have created three ranges of clothing each with a different approach for the logo design. I decided to create two designs to be of a style usually associated with this type of clothing, the third has been influenced by contemporary fashion brands to offer a fresh approach to this type of clothing.

week 14/05/12

This week I have been very busy with the work based learning project as the deadline is this Friday at 3pm. My main focus this week is to finish the clothing designs on the computer and create a design for presenting my ideas to the client, there are also lots of loose ends I need to complete for the deadline such as my digital skills, completing my proposal and annotating my book.

Editorial Design

Here is my final pieces for the Editorial Design project, for this project I designed a 4 page article on Made Thought, a graphic design company. The project focused on the typography and layout of the article, I did this by looking at Si Scott and Ryan McGuinness, Graphic designers who style focuses on elaborate typography using swirling designs and layers. I decided to design the article in a contemporary and minimalist style which focused heavily around the elaborate typography in the center of the page. I wanted the supplement to catch the attention of the reader so I designed the folding so that the four pages open out onto one spread creating a staggered background to work the designs into.