Newcastle Medical Photography Logo

These are my logo design ideas for Newcastle Medical photography. Newcastle Medical Photography is a department of the hospital which specializes on medical photography which is used for documenting, teaching, publications and for evidence in court cases. I found this brief quite challenging as the brief was quite restricted and it was quite easy to fall into the trap of using cameras. 


For this logo idea I focused on the medical theme of the company, The Red Cross and cameras was the inspiration for this logo, half a medical cross which also appears to be a birds eye view of a camera with the department name fitted to the right side of the logo, I chose to work with blue and green as these colours are not too bold and are often associated to medicine. To add detail I experimented with overlapping and opacity, my favorite design is the middle one as it is more interesting with the three shades of colour created by the opacity tool on Illustrator.