Week 16/01/11 Typographic and Editorial Design (C1470)

Last week I completed the research tasks 1 and 2, looking at David Carson's and Andrea Tinnes work. By annotating their typographic styles have provided me with the initial inspiration for the Pentagram brief. On the Tuesday the class was introduced to the grid system for setting up editorial designs to ensure they have balance. I also completed the class workshop on InDesign, this has helped me gain a better understanding on how to use the program which is essential for this project. 

This week I aim to get at least eight pages of the Circular Magazine annotated and analysed by Friday's lesson so that I can start to develop my ideas for the cover and two page spreads. I also need to choose a speaker from the Typographic Circle website to base my project on. 

Final design for Penguin Book cover competition and module C1428

This is my final design for the illustration project, I chose to design a cover for the Brothers Grimm Fairy tales aimed for children and adults with children. After looking at Toki Doki and Tado I went with cute contemporary design that I felt would attract both the target markets. I chose a very light blue background to make the images on the page stand out as I felt white would be too plain. 

I liked experimenting with the composition of the characters, particularly the thickness of the lines and overlapping of the opaque colouring. I found that I was very restricted on time for this project and this is evident in my design. I would have liked to experiment further this the typeface in the title as I feel that it doesn't look quite right on the page as it is quite thin and doesnt catch the viewers attention as much as i would have liked.

SYNC logo competition

The class was given a brief by Newcastle University to design a logo for a new PR company which works to remove the barriers between the public and scientific research at the research. My development behind this design started with the idea of what is the science and what generates it, the mind and thought. The process led me to designing a series of cogs that work around the name of the company, I felt that cogs where most appropriate to describe the human brain.I used a binary style font to emphasize the scientific message further.

I like how the cogs are very simple but the colours work to define the detail as i used several shades of blue and grey making it eye catching. However if I were to develop this logo further I would have worked on the positioning of the imagery to find a position that may have worked better.

Final design for Branding and Corporate Image (module c1440)

This is my finished final design logo for the branding and corporate image module. for this project we where asked to design a logo and name for the staff bistro in the college. The bistro was used mainly by tutors aged 30 - 65, it served a variety of nutritious meals and was used as an escape from the busy college. I wanted to capture this peaceful atmosphere and the quality of the food in the logo so I decided to focus on an elaborate typeface that flowed. 

I enjoyed working on this project as it was the first time I had worked with illustrator (I was a fine art student previously)  and it taught me the basics of how to use the program. However if I had to do this project again I would change the name I chose, I found out when queuing for the hand in that there is another cafe in the college named Taste! I wont make that mistake again and will thoroughly research any other competitors.